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How H2O Driverless AI helped Chipotle with Propensity Modeling
June 24, 2023, 12:51 a.m. | H2O.ai
H2O.ai www.youtube.com
✨ Chipotle optimizes their marketing efforts with H2O Driverless AI for Propensity Modeling.
🎯 Their goal: deliver targeted and personalized experiences, avoiding irrelevant push notifications.
🚀 The results: Driverless AI resulted in 6.5% improvement in accuracy and insights to what’s driving churn and repurchase.
📈 For instance - the final model featured six times more features, incorporating novel combinations across customers, channels, and various factors.
Ready to …
accuracy h2o improvement insights marketing modeling notifications personalized
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