How IBM is using Adobe Firefly to reshape design

With the rollout of Adobe Firefly last year, IBM made generative AI (genAI) image creation available to thousands of designers.

It didn’t take long for the tool to make an impression, said Billy Seabrook, global chief design officer for IBM’s consulting arm.

Firefly was used, for example, to create 200 visual assets for IBM’s “Let’s Create” marketing campaign last year that involved rendering an image of a question mark in a variety of textures and colors. Firefly generated many …

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