How Levi’s uses AI to accelerate its design process and digital transformation

As a company that has been producing jeans and other denim apparel since 1853, Levi Strauss & Co. seemed to be doing just fine without the intervention of neural networks and machine learning algorithms. Levi’s has found plenty of uses for AI technology, from automating mundane tasks and analyzing denim-related data sets to helping its designers create new denim jacket designs.

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