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How Machine Learning is used in E-Commerce ?
Smart Search :
Many visitors to your online store will have an idea of what they need what they might not know is the name of specific product or even which item would meet their needs.
Give a large enough dataset, you could determine which results are better for people best match their needs on their previous behaviour.
By analyzing the data and figuring out what items go together, you can also recommend similar products, and even cross-sell items that …