How Machine Learning Will Become a Game Changer for the Location Data Industry

Location data can provide unique insights but comes with costs and privacy issues. ML can overcome these drawbacks and improve location data products.

The location data industry is fast growing but still in its technical infancy. Most products based on location data are technically relatively simple and can be seen as a form of implemented descriptive statistics (e.g., the average amount of devices seen inside a store) or, worst case, those products are the …

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