How Marketers Can Outsource Zero-party Data to their Users to Save Money, Reduce Risks, and Improve CX

In this contributed article, Martin Fogelman, founder and CEO of Pluto 5000, discusses how companies are increasingly relying on zero-party data to make decisions and gain insights, but who owns that data? In an era where tech and regulators are at odds with each other, it’s time to consider the benefits of keeping user-generated data with its rightful owners: the users themselves.

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