How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu | allainews.com

June 26, 2024, 1:24 p.m. | Julia Hood (jhood@businessinsider.com)

Business Insider www.businessinsider.com

Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains how generative AI, building on the tech's data insights foundation, will change marketing. He was interviewed at the Cannes Lions 2024 International Festival of Creativity.

advertising ai building cannes cannes-lions-2024 change cmo cmo-2023-lp cmo insider cmos corporate creativity data foundation generative insights international lions marketers marketing sustainability tech value video will

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