How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads (Paresh Dave/Wired)

Paresh Dave / Wired:

How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads  —  Microsoft and Google are bringing ads to their AI search experiences.  But users don't always find it helpful.

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