How to Deliver Real Data-Driven Insights

What is a real insight, how to uncover them, and the cost of not finding them

Co-written by João Sousa, Director of Growth at Kausa, and Umesh Ramakrishnan, Data Manager at Traveloka.

These days everyone is looking for insights. Read any job description the analytics teams’ mission is to “produce insights”. But this mission is very ambiguous. Firstly, is their role to uncover these insights (i.e., conduct deep analysis and communicate …

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