How to Set Up Longitudinal Experiments: A Data Scientist’s Guide

A Data Scientist’s Guide to Longitudinal Experiments for Personalization Programs

Unlocking rapid “test-and-learn” and capturing full-scaled personalization value from longitudinal experimentation

A/B testing vs. longitudinal experiment

Experimentation does not always need to be complex; simple A/B test framework could be just excellent in situations with manageable marketing levers. The design and implementation of experimentation should always go hand in hand with marketing learning agenda, marketing technology (MarTech) maturity, and creative design capability.

Let’s take grocery …

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