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How to use Causal Inference when A/B testing is not available
Towards Data Science - Medium towardsdatascience.com
Evaluating ad targeting product using causal inference: propensity score matching!
Ever caught those pumped-up Nike Ads while tuning in to a podcast recapping last night’s epic NBA showdown? Or how about stumbling upon New Balance ads mid-sneaker review extravaganza on YouTube? That’s the magic of contextual targeting — the matchmaking maestro connecting content and ads based on the vibe of the moment! Say goodbye to ad awkwardness and hello to tailored ad experiences that’ll …
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