Human in the loop: An FMCG Sales Perspective | Cypher 2022

By Swamy Saran Atul Head of FMCG Sales Analytics at ITC

FMCG sales has always been about scale. For a company like ITC, the sales & distribution network covers the Indian retail landscape at a speed of 10 stores per second, as the salesmen cover 4 times the earth's circumference very day! While building personalized recommendations is a mature machine learning process, how do the models work around the most crucial human in the loop - the salesman?

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