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IBM's marketing chief explains how the company is harnessing AI to boost productivity

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April 9, 2024, 4:34 p.m. | Lara O'Reilly (loreilly@insider.com)

Business Insider www.businessinsider.com

Jonathan Adashek says IBM employees are using in-house AI technology to improve client interactions.

ai ai technology alyssa powell as told to bi-illustration boost client cmo editorial-sponsorship edit series employees es-comcast-2024 ibm interactions jonathan marketing productivity tech technology the company watson

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