Ikea’s AI assistant gives design inspiration — at least it tries to

Trips to Ikea can easily be an overwhelming exercise if you go in without a plan. Ikea’s AI assistant on the GPT Store was created to help — it will tell you all about its products and visualize them in a room.

Francesco Marzoni, chief data and analytics officer at Ingka Group, the largest Ikea franchise holder, said in a press release the AI assistant is part of a series of experiments …

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