Implementing User Segmentation in Firebase Analytics with JavaScript

At itselftools.com, we've developed over 30 applications using a combination of Next.js and Firebase. Throughout our experience, one of the key strategies that have enhanced our user understanding and targeted marketing efforts is the implementation of user segmentation via Firebase Analytics. Today, I'll share a concise guide on how to integrate user segmentation within your applications using Firebase.

Understanding User Segmentation

User segmentation involves dividing users into various groups based on shared characteristics. This practice allows businesses to tailor …

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