Importance of Sentiment Analysis as a Key Marketing Tool

Sentiment Analytics can be used to measure the sentiment of your brand on a variety of topics, including customer satisfaction, loyalty, engagement, and brand sentiment. These data are obtained and analyzed from several sources such as social media, customer feedback as well as blogs, and articles. Sentiment analytics can help your marketing team to identify any potential issues or concerns, detect any shifts in sentiment over time, and determine whether marketing efforts are resonating with your target audience in order …

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