In 2024, Deepfakes Are Going Mainstream. Here’s How Businesses Can Protect Themselves

Since at least the 2016 election, when concerns around disinformation burst into the public consciousness, experts have been sounding the alarm about deepfakes. The implications of this technology were—and remain—terrifying. The unchecked proliferation of hyper-realistic synthetic media poses a threat to everyone—from politicians to everyday people. In a combustible environment already characterized by widespread mistrust, deepfakes […]

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