Nov. 19, 2023, 12:26 p.m. | Claudio Giorgio Giancaterino

Towards AI - Medium

How much is a customer worth to your business? This is not a trivial question, but one that has profound implications for your marketing strategy, profitability and growth. In this article, I’ll explore the insurance customer lifetime value (CLV), from the concept to an application by a use case.

What is customer lifetime value?

Customer lifetime value is a primary metric for understanding the customers. It’s a prediction of the value about relationship with a customer can bring to …

application article business case clustering concept customer customer-lifetime-value data science explore forecasting growth insurance machine learning marketing marketing strategy prediction segmentation strategy value

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