Intelligent analysis of EEG signals to assess consumer decisions: A Study on Neuromarketing. (arXiv:2206.07484v1 [eess.SP])

Web: http://arxiv.org/abs/2206.07484

Neuromarketing is an emerging field that combines neuroscience and marketing
to understand the factors that influence consumer decisions better. The study
proposes a method to understand consumers' positive and negative reactions to
advertisements (ads) and products by analysing electroencephalogram (EEG)
signals. These signals are recorded using a low-cost single electrode headset
from volunteers belonging to the ages 18-22. A detailed subject dependent (SD)
and subject independent (SI) analysis was performed employing machine learning
methods like Naive Bayes (NB), Support Vector …

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