Label AI-generated content ‘immediately,’ EU urges big tech

The EU is pushing big tech to apply a new method for tackling AI disinformation: labels. The bloc wants online platforms to mark any AI-generated photos, videos, and text, a top official announced on Monday. “The labelling should be done now — immediately,” said European Commission Vice President Vera Jourová, per DW. The request was made amid explosive growth in synthetic media. ChatGPT has been named the fastest-growing consumer application in history, while the rise of image generators has sparked …

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