Large language models can enhance persuasion through linguistic feature alignment

Although large language models (LLMs) are reshaping various aspects of human life, our current understanding of their impacts remains somewhat constrained. Here we investigate the impact of LLMs on human communication, using data on consumer complaints in the financial industry. By employing an AI detection tool on more than 820K complaints gathered by the Consumer Financial Protection Bureau (CFPB), we find a sharp increase in the likely use of LLMs shortly after the release of ChatGPT. Moreover, the likely LLM …

ai detection alignment communication consumer cs.ai cs.cl cs.hc current data detection feature financial financial industry human impact impacts industry language language models large language large language models life llms persuasion through tool understanding