Looking at Refund and Loyalty Programs in Retail From a Data Perspective - with Jeff Otto of Riskified

Today’s guest is Jeff Otto, Chief Marketing Officer at Riskified, a publicly traded SaaS company that specializes in fraud and chargeback prevention. In conversation with Emerj CEO and Head of Research Daniel Faggella, Jeff shares findings from Riskified’s new survey of 300 merchants from around the world on their customer policies, including refunds and loyalty programs. The survey sheds light on what refund policies and CX strategies mean for bottom lines across the retail and eCommerce sectors. Later, the pair …

ceo chief marketing officer conversation daniel data fraud head jeff loyalty marketing otto perspective prevention research retail saas shares survey