Web: https://towardsdatascience.com/looking-for-power-user-journeys-in-e-commerce-746f5f68b697?source=rss----7f60cf5620c9---4

Aug. 5, 2022, 7:38 p.m. | Anastasia Reusova

Towards Data Science - Medium towardsdatascience.com

Looking for Power User Journeys

A BigQuery SQL + Data Studio Solution

Photo by Nigel Tadyanehondo on Unsplash

This is a follow-up post to this post where I shared how BigQuery data can be used to understand user journeys. We used a similar framework in a luxury e-commerce setup, and it’s been quite beneficial not only to understand what our users do, but also realize the areas of focus for product work.

The first post talks about how the automatic …

analytics bigquery commerce data science deep-dives e-commerce power product management

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