Machine learning (ML) applications: customer churn prediction

TLDR:

ML tools make it possible to predict and prevent churn before it occurs. Churn prediction is used to identify areas of improvement and maintain happy customers.

Outline

• Intro




• What is churn prediction?




• Use cases




• Fastest way to build a churn model




• Closing thoughts

Intro

The value of customer retention should be a high priority for all businesses. Numerous studies have shown that the cost of customer acquisition to be 5 times higher than customer retention. Traditional marketing efforts often …

ai applications churn churnprediction learning machine machine learning machinelearning ml prediction