Generative AI has the potential to boost workplace productivity, automating tasks such as drafting emails and providing meeting summaries. But deciding how much businesses should pay to access these tools can be a conundrum for software vendors.
“This is untested technology, both in terms of what it can do and how you can monetize it,” said Craig Roth, a research vice president at Gartner. “What you see is vendors experimenting: they’re trying [to balance] actually making revenue off of this …