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Marketing is an art and a science. Here are 3 ways to amplify creativity in the generative-AI era

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Dec. 4, 2023, 2:43 p.m. | Matthew Lieberman (insider@insider.com)

Business Insider www.businessinsider.com

Matthew Lieberman, CMO at PwC, shares his tips for marketing leaders on how to use GenAI and other emerging technologies to help creativity thrive.

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