Martin Lewis warns over ‘first’ deepfake video scam ad circulating on Facebook

For a glimpse of the AI-generated misery fast accelerating onto our screens thanks to developments in synthetic media that are powering ever more sophisticated forms of deception, check out this clip of UK consumer finance champion Martin Lewis apparently shilling an investment opportunity backed by Elon Musk. Except of course the footage (also embedded in […]

Martin Lewis warns over ‘first’ deepfake video scam ad circulating on Facebook by Natasha Lomas originally published on TechCrunch

ai check clip consumer deception deepfake elon elon musk facebook finance generated investment media musk scam social synthetic synthetic media video