Measuring User Engagement with Cohort Analysis

SQL for heavy lifting, Pandas for deep diving

Companies need to be able to measure user engagement and retention to quantify a variety of information such as (i) how it evolves over time, (ii) how sensitive it is to external events and seasonality, and (iii) how different user groups engage with their product. The product could often be an app that users interact with, to receive some services. Consequently, engagement could simply be defined …

analysis cohort-analysis pandas python retention sql user engagement