Meta is expanding its bonus program that pays creators for Facebook posts

Meta is trying to lure more creators to Facebook with new monetization features. The changes come as the company looks to make the short form videos and AI-driven recommendations a more central part of its primary social network.

First, Meta’s “performance bonus program,” which rewards creators for engagement on their Facebook posts, is “expanding significantly.” The program is still invitation-only, but the company is planning to enroll more creators and add additional bonuses to boost their potential earnings. The expansion …

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