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Meta says time spent on Instagram grew 24%+ since Reels launched thanks to AI recommendations, and expects Reels to be revenue-neutral by year end or early 2024 (Darrell Etherington/TechCrunch)
April 26, 2023, 10:55 p.m. |
Techmeme www.techmeme.com
Darrell Etherington / TechCrunch:
Meta says time spent on Instagram grew 24%+ since Reels launched thanks to AI recommendations, and expects Reels to be revenue-neutral by year end or early 2024 — Meta shared some updated engagement info around its platforms on its Q1 2023 quarterly earnings call on Wednesday …
ai recommendations earnings engagement instagram meta platforms recommendations reels revenue techcrunch
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