Modelling Network Effects? ABMs or Coupled DEs or Network Optimisation?

Background: I am a DS in a ride hailing company (think Uber, but local) with a background in Operations Research. Our marketplace matches customers (demand) with drivers (supply). I work in the pricing team, aiming to develop pricing algorithms that optimize for customer experience and marketplace health simultaneously.

I'd like to know what effect my pricing action at time T leads to in the whole network at later time, and in retrospect, if there was anything better that we could …

datascience modelling network network effects