Modern Customer Data Platform Principles

Summary

Databases and analytics architectures have gone through several generational shifts. A substantial amount of the data that is being managed in these systems is related to customers and their interactions with an organization. In this episode Tasso Argyros, CEO of ActionIQ, gives a summary of the major epochs in database technologies and how he is applying the capabilities of cloud data warehouses to the challenge of building more comprehensive experiences for end-users through a modern customer data platform (CDP). …

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