Navigating the new era of commerce: Exploring the relationship between anthropomorphism in voice assistants and user safety perception

Image created by Guillermo Calahorra-Candao using ChatGPT. Prompt: “create an image of a person conversing with a virtual voice assistant (just like Alexa, Siri, or Google), while simultaneously wondering if the assistant might actually be human”. Introduction In an era where technology continuously reshapes our daily interactions, the rise of virtual voice assistants (VAs) like […]

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