NetEffect: Discovery and Exploitation of Generalized Network Effects

Given a large graph with few node labels, how can we (a) identify whether there is generalized network-effects (GNE) or not, (b) estimate GNE to explain the interrelations among node classes, and (c) exploit GNE efficiently to improve the performance on downstream tasks? The knowledge of GNE is valuable for various tasks like node classification, and targeted advertising. However, identifying GNE such as homophily, heterophily or their combination is challenging in real-world graphs due to limited availability of node labels …

cs.lg cs.si discovery effects exploit exploitation generalized graph identify knowledge labels network network effects node performance tasks