Aug. 18, 2023, 3:22 p.m. |

News on Artificial Intelligence and Machine Learning techxplore.com

Pictures, preferences, names, dates… Have you ever wondered why Big Tech and artificial intelligence (AI) companies collect so much personal information about you? A new paper out this week reveals a big reason why: self-relevance is a key predictor of what people like—that is, how much something means to us because it speaks to our identity, memories, needs, or feelings.

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