Next Frontiers in Entertainment Data Science

Beyond how much and when, to what we think and how we feel

Like countless other industries, the entertainment industry is being transformed by data. There’s no doubt data has always played a role in guiding show-biz decision-making, for example, in the form of movie tracking surveys [1] and Nielsen data [2]. But with the ever-rising prominence of streaming and the seamless consumption measurement it enables, data has never been more central to understanding, …

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