NO, UPI is Not Killing Candy Business | Story Kya Hai

Is UPI killing candy businesses? Or is it not? The issue came into the spotlight when Abhishek Patil, the founder of GrowthX®, initiated the discussion on Linkedin, which spread like wildfire on social and mainstream media. Patil claimed that with the implementation of UPI, consumers have stopped taking toffees casually because they no longer need to ask for change (a request that was inadvertently or by design almost always met with toffees).

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