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Omnicom is leveraging AI to optimize workflows with a virtual assistant

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Dec. 27, 2023, 4:35 p.m. | Freya Graham (insider@insider.com)

Business Insider www.businessinsider.com

Omnicom, a marketing and communications company, incorporates artificial intelligence into its operating system to optimize marketing campaigns.

ai ai assistants artificial artificial intelligence assistant campaigns communications es-how-ai-is-changing generative-ai how-ai-is-changing-everything intelligence marketing marketing campaigns operating system sp-2023-aih-lp tech virtual virtual assistant workflows

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