Online Advertisements with LLMs: Opportunities and Challenges

This is a Plain English Papers summary of a research paper called Online Advertisements with LLMs: Opportunities and Challenges. If you like these kinds of analysis, you should subscribe to the AImodels.fyi newsletter or follow me on Twitter.

Overview

• This paper explores the potential of using large language models (LLMs) in online advertising systems.


• It examines the essential requirements such a system must fulfill, including privacy, latency, reliability, and user/advertiser satisfaction.


• The paper introduces a general framework for …

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