Pay bump but worse role

Context: Have an offer at a startup to do analytics at a 50%~ pay bump.

I want to do more more ml and engineering focused role in my current company at the same pay and i think this might interest me more.

The money's really hard to resist tbh but it wont change my life or anything and i'd be comfortable either way. Also feel like analytics is going to be mostly automated away anyway

analytics change context current datascience engineering life money role startup think