Persuasion Strategies in Advertisements: Dataset, Modeling, and Baselines. (arXiv:2208.09626v1 [cs.CL])

Modeling what makes an advertisement persuasive, i.e., eliciting the desired
response from consumer, is critical to the study of propaganda, social
psychology, and marketing. Despite its importance, computational modeling of
persuasion in computer vision is still in its infancy, primarily due to the
lack of benchmark datasets that can provide persuasion-strategy labels
associated with ads. Motivated by persuasion literature in social psychology
and marketing, we introduce an extensive vocabulary of persuasion strategies
and build the first ad image corpus annotated …

arxiv dataset modeling persuasion strategies