Practical Data Science: Promotion Effectiveness and Promotion Planning — Part 1

Practical Data Science: Promotion Effectiveness and Promotion Planning — Part 1

6-step end-to-end process to build promotion effectiveness measurement and planning solution

Business Problem | Key Concepts | Why should we care?Photo by Lukas Blazek on Unsplash

For machine learning applications, it is not easy to find real-world use cases with end-to-end holistic views. Many academic programs offer great training in machine learning algorithms and modeling techniques. However, practical aspects beyond predictive modeling such as what raw data are …

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