Predict Transactions On Your Website Using Big Query ML

Training a model on Google Analytics data

If you sell products online, predicting which users will convert can help you to increase your revenues. For example, it can allow you to:

• Create custom advertising audiences
• Generate dynamic product recommendations based on user behavior
• Customize email workflows of your existing users

For this analysis, we will use the google_analytics_sample public dataset, which you can find here.

Big Query public datasets are an amazing resource to …

big big query bigquery bigquery-ml data science ml query transactions website