Predicting price elasticity of demand with Python (Implementing STP Framework - Part 4)

Implementing logistic regression to predict price elasticity of demand

In this series, we are learning the STP Framework (Segmentation, Targeting, and Marketing), one of the most popular marketing approaches. In the first three posts, we’ve learned to understand our customers using segmentation and divided our customer base into four segments based on their demographics, psychographics, and behavioral characteristics. That covers the first step of the STP Framework.

Our four segments of customers are:

1. Standard …

analytics data analysis data science elasticity framework marketing marketing-strategies part price python