Jan. 25, 2024, 6:56 a.m. | Benoit Berthelot

Bloomberg Technology bloomberg.com

Publicis Groupe SA said it will invest €300 million ($327 million) in the next three years on artificial intelligence, including €100 million in 2024, as the new technology is increasingly used in the advertising industry.

advertising ai investment artificial artificial intelligence industry intelligence investment new technology next publicis groupe technology will

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