April 2, 2024, 2 p.m. | MIT Technology Review Insights

MIT Technology Review www.technologyreview.com

In the bygone era of contact centers, the customer experience was tethered to a singular channel—the phone call. The journey began with a pre-recorded message prompting the customer to press a number corresponding to their query. Today’s contact centers have evolved from the confines of just traditional phone calls to multiple channels from emails to…

began call channels contact centers customer customer experience customer experiences emails experience journey multiple phone phone calls press prompting query singular sponsored

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