PyMC-Marketing: The Key to Advanced CLV(Customer Lifetime Value) Forecasting

Customer Lifetime Value Prediction with PyMC-Marketing

Explore the Depths of Buy-till-You-Die (BTYD) Modeling and Practical Coding Techniques

TL; DR: The Customer Lifetime Value (CLV) model is a key technique in customer analytics which help companies identify who valuable customers are. Neglecting CLV can lead to overinvestment in short-term customers who may only make a single purchase. ‘Buy Till You Die’ modeling, which utilizes the BG/NBD and Gamma-Gamma models, can estimate CLV. Although …

bayesian-statistics customer analytics deep-dives machine learning marketing