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Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

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June 25, 2024, 5:31 p.m. | Julia Hood (jhood@businessinsider.com)

Business Insider www.businessinsider.com

Don McGuire, Qualcomm's CMO, discusses how 12 years of AI development have given the company an edge during an interview at the Cannes Lions 2024 International Festival of Creativity.

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