Quoting David Pierce

According to interviews with former employees, publishing executives, and experts associated with the early days of AMP, while it was waxing poetic about the value and future of the open web, Google was privately urging publishers into handing over near-total control of how their articles worked and looked and monetized. And it was wielding the web’s most powerful real estate — the top of search results — to get its way.

— David Pierce

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