Quoting Drew Breunig

Buzzwords describe what you already intuitively know. At once they snap the ‘kaleidoscopic flux of impressions’ in your mind into form, crystallizing them instantly allowing you to both organize your knowledge and recognize you share it with other. This rapid, mental crystallization is what I call the buzzword whiplash. It gives buzzwords more importance and velocity, more power, than they objectively should have.

The potential energy stored within your mind is released by the buzzword whiplash. The buzzword is perceived …

call form importance impressions knowledge linguistics mind organize snap them whiplash